Analytics & Marketing Data - Alpha Medical

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📊 Analytics & Marketing Data

Tracking Infrastructure + Marketing Performance Metrics

Rôle de Claude sur Analytics

Claude a créé l'infrastructure analytics complète (70% implemented)

  • Tracking stack setup: GTM, GA4, Meta Pixel, TikTok, Google Ads (Session 49 browser verification)
  • 13 analytics scripts: Lead SNR analysis, automation gaps, top products, personas (Sessions 50-67)
  • Power BI infrastructure: Connection test script, learning path curriculum, Azure AD setup guide (Session 2025-11-30)
  • Empirical verification: Chrome DevTools MCP browser inspection (Session 67) → 100% tracking confirmed ACTIVE
  • Future: Claude will deploy Power BI dashboard + unified analytics (8 data sources) when ready

📈 Tracking Infrastructure (100% ACTIVE)

Google Tag Manager
GTM-WFPH2KZP
✓ Container Active
Verified via browser Network tab (Session 67)
Google Analytics 4
Enhanced EC
✓ Ecommerce Tracking
Conversion tracking configured
Meta Pixel
Facebook/IG
✓ Conversion Events
Add to Cart, Purchase, ViewContent
TikTok Pixel
Active
✓ Ad Tracking Ready
Verified in theme.liquid
Google Ads Conversion
AW-17749024238
✓ Account 128-734-6786
Purchase conversion tag deployed

📊 Marketing Performance Metrics (Pre-Launch)

Note: Pre-launch data (Dec 25, 2025 launch date). Charts will populate with real data post-launch.

Platform Engagement (Followers + Engagement Rate)

Lead Generation by Platform (Monthly)

Content Performance (Last 6 Posts)

Email Campaign Performance (Open Rate + Click Rate)

🤖 AI-Powered Analytics (13 Scripts)

Lead SNR Analysis
19KB
analyze_lead_snr_factual.py
Signal-to-noise ratio tracking
Automation Gap Analysis
25KB
analyze_automation_gaps_complete.py
Multi-platform automation audit
Real Personas Analysis
12KB
analyze_real_personas.py
Customer segmentation insights
Top Products Analysis
14KB
analyze_top10_hero_products.py
Hero product identification

+ 9 more analytics scripts (email automation gaps, multi-platform gaps, workflow outputs, execution analysis)

📊 Power BI Infrastructure (Planned)

Status: Scripts ready, awaiting Azure AD setup (5-10 min user action)

Created by Claude (Session 2025-11-30):

  • powerbi_connection_test.py (7.1KB) - Azure AD authentication + DAX query execution
  • POWER_BI_LEARNING_PATH.md (526 lines) - 6-phase curriculum, 3-6 months timeline
  • powerbi_quick_start.sh (2.9KB) - Automated setup helper
  • .env.powerbi - Credentials template (gitignored for security)

Planned Integration (8 Data Sources):

Shopify (orders, customers, products)
Klaviyo (email campaigns, flows)
Google Analytics (traffic, conversions)
Google Ads (ad performance)
Facebook Ads (campaign metrics)
Instagram (engagement, followers)
Google Sheets (lead data)
N8N (workflow execution logs)
Timeline: Deployment after revenue > $10K/month
Cost: Free tier ($0/month) during learning, Pro upgrade later
Impact: Unified dashboard, real-time insights, data-driven decisions