Growth Flywheel - Alpha Medical

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🔁 Growth Flywheel

4-Phase Self-Sustaining Growth Loop (Current: 25% → Roadmap: 100%)

25/100
Current Flywheel Score (Brutal Honesty) • Foundation Built, Full Activation = Q1-Q2 2026

Rôle de Claude sur le Flywheel

Claude a conçu l'architecture complète 4-phase + créé les workflows existants

  • Phase 1 (Acquisition): Claude created tracking stack (GTM, GA4, Meta, TikTok, Google Ads) + 10 lead generation scripts
  • Phase 2 (Conversion): Claude created abandonment flows (Klaviyo 4/4, Shopify Flow 5/5, Shopify Email 5/5)
  • Phase 3 (Retention): Claude designed loyalty system architecture (blocked by Basic plan, roadmap = tags-based rebuild)
  • Phase 4 (Advocacy): Claude configured Loox reviews (roadmap = activate referral program + review request workflows)
  • Future: Claude will close all gaps (Sessions 85-120) → 100/100 flywheel activation

Philosophy: Flywheel = self-sustaining loop. Once 100% active, each phase feeds the next → exponential growth

📊 Flywheel Status (Factual - INFRASTRUCTURE_AUDIT_CHECKLIST.md)

Phase 1: Acquisition (Traffic Generation)
30/100

Objective: Drive qualified traffic to store

✅ Configured:

  • GTM + GA4 + Meta Pixel + TikTok Pixel + Google Ads (100% active)
  • 96 products live on store
  • 8 collections with SEO-optimized descriptions
  • Blog with articles (SEO foundation)
  • Lead generation scripts (10+ scripts ready)

⏳ Partially Configured:

  • Google Ads (tracking ✅, 0 campaigns ❌)
  • Facebook/IG Ads (pixel ✅, 0 campaigns ❌)
  • TikTok Ads (pixel ✅, 0 campaigns ❌)

❌ NOT Configured:

  • Lead scraping execution (scripts ready, GitHub Secrets blocked)
  • Newsletter signup workflow (form exists, Flow NOT configured)
  • Contest/giveaway (Typeform ready, sync NOT active)
Gap to 100%: Launch paid ads + unblock GitHub Secrets
Timeline: 3-5 sessions with Claude (Q1 2026)
Impact: 30% → 90% (traffic generation 3x increase)
Phase 2: Conversion (Visitors → Customers)
40/100

Objective: Convert traffic to first-time customers

✅ Configured:

  • Cart abandonment workflow ACTIVE (Klaviyo + Shopify Flow + Email)
  • Browse abandonment workflow ACTIVE
  • Checkout abandonment workflow ACTIVE
  • Klaviyo: 4/4 flows LIVE (Welcome, Cart, Browse, Post-Purchase)
  • Product pages with reviews (Loox)
  • Trust badges on checkout

❌ NOT Configured:

  • Email templates optimization (using basic templates)
  • A/B testing (not set up)
  • Conversion rate optimization (no testing framework)
Gap to 100%: Email optimization + A/B testing framework
Timeline: 5-7 sessions with Claude (Q1 2026)
Impact: 40% → 85% (conversion rate 2x increase expected)
Phase 3: Retention (Repeat Purchases)
10/100

Objective: Turn first-time buyers into repeat customers

⏳ Partially Configured:

  • Loyalty tier tagging workflow (80% complete, NOT tested)
  • Loox reviews integration (referral potential)

❌ NOT Configured:

  • Customer metafields (BLOCKED by Basic plan)
  • Loyalty points system (BLOCKED until plan upgrade OR tags-based rebuild)
  • Loyalty dashboard for customers (not built)
  • Tier benefits (discounts, free shipping, early access)
  • Post-purchase email series
  • Re-order reminders (30/60/90 day cycles)
  • Win-back campaigns (lapsed customers)
  • Native subscriptions (API verification required)
Gap to 100%: Rebuild loyalty system (tags-based) + post-purchase flows + win-back campaigns
Timeline: 10-12 sessions with Claude (Q1-Q2 2026)
Impact: 10% → 90% (40% repeat purchase rate expected vs. 10% without retention)
Phase 4: Advocacy (Referrals & Reviews)
20/100

Objective: Turn customers into brand advocates

✅ Configured:

  • Loox photo reviews enabled on all products
  • Social proof badges ("10,000+ Happy Customers")

❌ NOT Configured:

  • Review request workflow (7 days post-purchase)
  • Referral program (Loox has this feature, NOT activated)
  • Referral tracking (discount codes, unique links)
  • UGC (user-generated content) collection
  • Social sharing incentives
  • Affiliate program (template created, NOT launched)
Gap to 100%: Activate Loox referral program + review request workflows + UGC collection
Timeline: 3-5 sessions with Claude (Q2 2026)
Impact: 20% → 80% (25% referral traffic expected + 5x reviews generation)

📈 Flywheel Visualization (Current vs. Target)

Flywheel Score by Phase (Current: 25/100 → Target: 90-100/100)

Flywheel Evolution Roadmap (Sessions 85-120)

🎯 Why Flywheel Matters

Traditional E-Commerce: Linear growth (more ads = more sales, stop ads = sales stop)

Flywheel Model: Exponential compounding (each phase feeds the next, momentum builds)

The Compounding Effect:

  1. Acquisition (90%): 1,000 visitors/month → 500 qualified leads
  2. Conversion (85%): 500 leads × 5% conversion = 25 customers
  3. Retention (90%): 25 customers × 40% repeat = 10 repeat purchases
  4. Advocacy (80%): 25 customers × 25% referral rate = 6 new customers (organic)

Result: 31 total customers (25 paid + 6 organic) = 24% organic acquisition (vs. 0% without flywheel)

Month 2: 31 customers repeat + refer → 37 more customers → Flywheel accelerates

Month 6: Flywheel at full speed → 50% organic traffic, 40% repeat purchases, 25% referrals

3-5x
Expected Revenue Multiplier (Flywheel 100% vs. 25% Current)

🗺️ Roadmap to 100/100 Flywheel

Timeline: Sessions 85-120 (Q1-Q2 2026) = 35 sessions with Claude

Cost: $0 development (Claude Code AI-assisted)

Phase Current Target Sessions Timeline
Acquisition 30/100 90/100 3-5 Q1 2026
Conversion 40/100 85/100 5-7 Q1 2026
Retention 10/100 90/100 10-12 Q1-Q2 2026
Advocacy 20/100 80/100 3-5 Q2 2026
TOTAL 25/100 86/100 21-29 Q1-Q2 2026